As I’m sure many of you know, Spotify recently submitted their iPhone application for Apple’s approval (see Spotify in the iPhone App store - will Apple approve it?). It looks really exciting, especially considering it’s ability to cache playlists, eliminating the need to hang around WiFi hotspots all day.

In my opinion it’s an incredibly difficult decision on Apple’s part. On one side they have to consider that Spotify could potentially be (as it has often been dubbed) an ‘iTunes killer’, but they also have to consider the Public Relations side of things. If Apple reject this app, to what extent will Apple’s reputation suffer in the minds of the many passionate and excited iPhone wielding Spotify users?

In addition, of course, this app could bring more people to buy an iPhone. After all, word on the street is it will be the most groundbreaking iPhone app to date. Many people are questioning whether users will pay the premium subscription fee, but I don’t think this will be an issue.

I for one will have my bank card ready and my fingertips poised.

Viadeo, the French based professional networking website and competitor to LinkedIn, is soon to be rebranding its service in an attempt to be more organic and appeal to a wider audience. Check out their teaser site introducing the new brand and also the video below. What do you think?